Walmart’s CMO on the Power of Intentional Moves and "No Look Backs"

William White talks the evolving role of the CMO, shoppable livestreams, DEI and more

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic.