There are many things that Matt Siegel, CMO of Aperture Investors, learned at Harvard but in actuality, he attributes most of his successful marketing career to two cultural staples: MTV and Jay-Z. Before overseeing marketing, sales, distribution and client service business for Aperture Investors, Matt‘s career consisted of digital innovation roles in the music and entertainment industry for Viacom and Roc Nation. Read on to find how creative content has played a role in the asset management company’s relationships with clients, about Matt’s eccentric career path, and the importance of openness and serendipity.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
