Consumers trying projects and mobile device

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

Data Points

They should be collecting photos of their products on real customers, too.

Kai Lawson posing against a pink background

A Diversity Panel Isn’t Enough, Says Essence’s Associate Operations Director

Leadership & Talent

Kai Deveraux Lawson talks about being in mixed company.

Networking with agencies of the year.

Celebrating the Fastest Growing Agencies of 2019

Agencies

Adweek honors organizations, large and small, with significant financial growth.

people at a wedding

As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements

Streaming & OTT

Brands still want to reach audiences through Hulu and Netflix.

The hedgehog became an overnight success 29 years ago.

How Sonic the Hedgehog Sped Past the Competition

Perspective

The fast-moving blue runner raced his way to video-game fame.

Lululemon Morphs Into a Gym as Retailers With Experiences Sell

Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally

Retail

Retail brands are trying to appeal to millennials and Gen Z

Jason Lynch, TV and media editor, Adweek, speaks with Karen Phillips, evp, ad solutions, Viacom.

What Happened When DTC Met ATV

Brand Marketing

A summit highlighted the role of advanced TV.

outline of person

5 Foreign-Born Agency Creatives on the Many Difficulties of the Immigration Process

Agencies

From the designer who's also a Dreamer to a Canadian copywriter who simply gave up.

A picture of people building high rises

3 Agencies That Are Moving Away From the Traditional AOR Model

The Future of Agencies

Expanded content needs and tighter budgets fuel innovation.

Man running through open door in profile of head into multicolored spectrum

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

Voice

Radical innovation requires radical changes in our behavior.

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