two $100 bills with virus particles floating behind it in orange and blue

Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

Ad Tech & Mar Tech

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

cans of monster, coca-cola energy, rockstar, red bull and bang energy drinks

Soda Brands Are Moving Into the Niche Energy Drink Category

CPG

Coca-Cola and PepsiCo are establishing new energy drink products and partnerships.

Lisa Cullen

A Time Reporter Retrained Herself and Got an NBCUniversal Deal

Leadership & Talent

Lisa Takeuchi Cullen wrote her way from journalism into a TV career.

the child

Editor’s Letter: Game Recognizes Game

Sports Marketing

The inspiring story behind The Real Heroes Project, and why Adweek is so proud to be part of the historic campaign.

Highlights from The Real Heroes Project

The 12 Leagues Behind ‘The Real Heroes Project’ and Their Many Pandemic Relief Efforts

Sports Marketing

From donating millions of dollars in cash to producing PSAs and launching special programs.

a man pushing a red block into a wall of blue blocks

Challengers Are Filling Gaps and Creating Consumer Countercultures

Voice

Purpose-driven and authentic challenger brands have risen to address the needs of emerging consumer counterculture segments.

four people popping out of a present box

Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers

Streaming & OTT

Subscription TV services offer generous free trials, hoping satisfied customers start paying up.

cashier with face mask ringing up groceries

Infographic: Shopping for Flour? Sure, So Is the Rest of America

Data Points

People are shopping less, but buying more groceries—especially in the category of flour, mixes and more.

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