Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’

CES

Airlines are embracing carbon offsets as a way to counter the damage flying does to the environment (and their image). Will flyers get on board?

A man and a woman in an elevator going up and a man in an elevator next to them going down

Could 2020 Prove to Be the Golden Age for Independent Agencies?

The Future of Agencies

This coming year could be a promising year for agencies to meet previously unmet needs for clients and investing in analytic platforms and talent.

A stopwatch at 6 seconds

Why the 6-Second TV Ad No Longer Works for Many Advertisers

Programming & Performance

The once-revolutionary linear format was something advertisers were excited about in 2017 and 2018, but interest has recently waned.

TBWA\Chiat\Day’s Rob Schwartz, CEO, New York, and Doug Melville, chief diversity officer, North America, show off Adweek’s 40th anniversary issue.
a polaroid camera on a rainbow background
a heart and heart rate scale on a phone, an ambulance and a person at a desk

Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services

Data Points

Americans are turning to mobile medicine as a supplement to healthcare coverage.

garfield, odie and friends with a red X through them

Why Advertisers Need to Take a Risk and Be More Than Just Likable

Voice

If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great.

Three images that include a person with a soccer ball, three people on a Stella Artois boat in front of the Statue of Liberty and an exterior shot of Hotella Nutella

3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experiential

Experts share how activations will evolve in the decade ahead.

computer servers nearly obscured by bundles of wires

2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?

CES

With its transformative promises still unfulfilled, blockchain fatigue is spreading through the business world.

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