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How Social Media Marketers Found Success With Facebook Groups

Publishers & Platforms

After the algorithm changes, strategies also needed a refresh.

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How Heinz Created America’s (and Ed Sheeran’s) Favorite Condiment


Ketchup started with a Chinese fish sauce.

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How a Musician on the ‘Front Lines of Social Media’ Co-founded an Agency

Leadership & Talent

Ready Set Rocket is celebrating its 10th year under Aaron Harvey.

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What the 5 Broadcast Network Chiefs Have Planned for the Fall TV Season

Programming & Performance

Their biggest swings and what they offer that streamers can’t.

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Infographic: Retail Spending Over Time by Vertical and Region

Data Points

A new report provides insights for marketers looking to capitalize where they can.

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Marriott Is Starting to Look a Lot Like a Media Company


Inside the content-marketing strategy of the world's largest hotel brand.

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How Legacy Publications Are Targeting Latino Audiences

Publishers & Platforms

Print media is expanding with Spanish-language articles and podcasts.

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Why Weather Data Is the Hottest New Commodity for Brands and Businesses

Artificial Intelligence

Surprisingly deep consumer insights are powering decisions for everyone from retailers to airlines.

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