An illustration of people with briefcases walking into a brick building with chat boxes as windows, and Facebook "like" icons in the background

How Social Media Marketers Found Success With Facebook Groups

Publishers & Platforms

After the algorithm changes, strategies also needed a refresh.

Two bottles of Heinz ketchup

How Heinz Created America’s (and Ed Sheeran’s) Favorite Condiment

Perspective

Ketchup started with a Chinese fish sauce.

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How a Musician on the ‘Front Lines of Social Media’ Co-founded an Agency

Leadership & Talent

Ready Set Rocket is celebrating its 10th year under Aaron Harvey.

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What the 5 Broadcast Network Chiefs Have Planned for the Fall TV Season

Programming & Performance

Their biggest swings and what they offer that streamers can’t.

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illustration of a giant orange shopping cart surrounded by products and people

Infographic: Retail Spending Over Time by Vertical and Region

Data Points

A new report provides insights for marketers looking to capitalize where they can.

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Marriott Is Starting to Look a Lot Like a Media Company

Hotels

Inside the content-marketing strategy of the world's largest hotel brand.

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How Legacy Publications Are Targeting Latino Audiences

Publishers & Platforms

Print media is expanding with Spanish-language articles and podcasts.

weather map

Why Weather Data Is the Hottest New Commodity for Brands and Businesses

Artificial Intelligence

Surprisingly deep consumer insights are powering decisions for everyone from retailers to airlines.

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