This Composer and Sound Studio Founder Believes in Sonic Branding
Joel Beckerman, founder of New York-based Man Made Music, creates sound signatures for clients.
This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time
Schiefer Chopshop mixes creative and media buying for clients like Blizzard Entertainment and Boost Mobile.
How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads
Adult coloring books, co-branded lipstick and an app are helping keep the brand competitive.
You Can Blame Your Increasingly Costly Back-to-School Shopping List on Tech
Spending soars to $83.6 billion in 2017 as lists get longer and digital devices become even more popular.
Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Marketing chiefs like P&G's Marc Pritchard are demanding transparency.
This TV Network Gets Half of Brazil to Tune In for Its News, Telenovelas and Soccer Every Day
At any point during a 24-hour period, Globo TV has 50% of the country's TV audience and sells its shows to 70 countries.
Trying to Integrate Data Science and Creative Design? 4 Things Modern CMOs Should Consider
Customers expect brands to learn from their interactions.
Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed
Content marketers found their happy place, and the platform's makeover is paying off for publishers and brands.
Infographic: How and Where Women Prefer Their Branded Content
Most—87 percent, to be exact—see sponsored content in a positive light, according to an Influenster survey.