leo wang, ceo of buffy

Road to Challenger Brands: Would You Buy a Comforter If It Helps the Environment?

Challenger Brands

Home goods brand Buffy doesn't just want to change what we buy, but how, and where it eventually ends up.

A photo of beef jerky

How Makers of Beef Jerky and Slim Jim Are Finding Success Through the Keto Diet


Manufacturers are trying to lean into the trend.

Wrangler evolved from a rugged pair of jeans for cowboys.

The Staying Power—and Evolution—of Wrangler Jeans


Wrangler started off as a rugged pair of jeans for cowboys and has since evolved.

Stills from Jeopardy, New Amsterdam and WWE Friday Night SmackDown

Streaming Services Stole Their Viewers. Now Networks Are Fighting Back

Programming & Performance

From more events to ‘urgent’ shows, how broadcast and cable channels have shifted linear strategies.

Moshe Isaacian

This Social Media Strategist Says Training as a Doctor Made Him a Better Marketer


Online networker Moshe Isaacian of Laundry Service hasn't looked back after leaving medicine and joining Laundry Service.

Group picture Canvas Worldwide

How Breakthrough Media Agency Canvas Worldwide Boldly Grew Beyond the Automotive Category

Media Agency of the Year

Canvas Worldwide, Adweek's Breakthrough Media Agency of the Year, launched with Hyundai 4 years ago and used that as a foundation to build upon.

a bunch of raised pink, brown and tan hands

Delivering an Authentic Black Experience in Advertising Means Reflecting the Real World


We have a responsibility to deliver work that is reflective of the real world.

Group picture UM

For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job

Media Agency of the Year

For UM, projects like the documentary 5B help it keep pace with clients' ever-changing needs.

illustration of cars racing

Infographic: How Nascar Is Driving Efforts to Become More Diverse

Data Points

Nascar is trying to be more diverse at all levels, and it's seeing more female fans and women in the C-suite.