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How Chia Pet Grew Out of a Trade Expo and Into the Living Rooms of Americans

Brand Marketing

A night out with friends led to an unforgettable jingle.

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Herb’s Founder Is Dedicated to Creating a ‘One-Stop Shop’ for All Things Cannabis

Performance Marketing

'We’re a community of … ordinary people that are consuming cannabis to elevate our lives.'

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Infographic: How Video on Demand and Time-Shifting Are Changing Television

Convergent TV

VOD ad impressions increased nearly fourfold in just a few years.

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Loyalkaspar Calls Itself the Character Actor of Agencies

Agencies

Loyalkaspar has grown from two aspiring screenwriter/creatives to a team of 50 with offices in New York and Los Angeles.

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Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers

Brand Marketing

Apple, Uniqlo and Rag & Bone find connection through movement.

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With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing

Performance Marketing

The widespread rollout should increase connection speeds by up to 10 times.

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Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers

Performance Marketing

Randall Rothenberg discusses data in a ‘direct brand’ world.

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Can Anyone Compete With Facebook and Google for Small-Business Advertisers?

Performance Marketing

‘You only have time for one or two platforms.’

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The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon

Performance Marketing

The Athletic, a subscription-based sports website, has substantially grown by recently raising $20 million and expanding its subscriber base to 6 figures.

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Why Brands Need to Remember That Tech Advancements Have Unexpected Consequences

Performance Marketing

A plan for the future will save you from unnecessary stress.