How Chia Pet Grew Out of a Trade Expo and Into the Living Rooms of Americans

Brand Marketing

A night out with friends led to an unforgettable jingle.

Herb’s Founder Is Dedicated to Creating a ‘One-Stop Shop’ for All Things Cannabis

Digital

'We’re a community of … ordinary people that are consuming cannabis to elevate our lives.'

Infographic: How Video on Demand and Time-Shifting Are Changing Television

TV / Video

VOD ad impressions increased nearly fourfold in just a few years.

Loyalkaspar Calls Itself the Character Actor of Agencies

Agencies

Loyalkaspar has grown from two aspiring screenwriter/creatives to a team of 50 with offices in New York and Los Angeles.

Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers

Brand Marketing

Apple, Uniqlo and Rag & Bone find connection through movement.

With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing

Digital

The widespread rollout should increase connection speeds by up to 10 times.

Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers

Digital

Randall Rothenberg discusses data in a ‘direct brand’ world.

Can Anyone Compete With Facebook and Google for Small-Business Advertisers?

Digital

‘You only have time for one or two platforms.’

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon

Digital

The Athletic, a subscription-based sports website, has substantially grown by recently raising $20 million and expanding its subscriber base to 6 figures.

Why Brands Need to Remember That Tech Advancements Have Unexpected Consequences

Digital

A plan for the future will save you from unnecessary stress.

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