How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog’s Heart


No category, including pet care, is safe from DTC's disruption.

The Third Way: The Growing Appeal of Alternative Agency Networks


They combine the scale of a large collective with the specialization of independents

Why Gorton’s Fish Sticks Make America So Nostalgic

Brand Marketing

The postwar convenience food and school-lunch staple still has millions hooked.

Carrie Brownstein on How Portlandia Launched Her Branded Content Career

Brand Marketing

The star recently signed with Prettybird as a director.

Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies


Moves to protect privacy have industry-changing ripple effects.

Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands

Brand Marketing

58.7% visuals are the most impactful kind of brand engagement, compared with just 16.7% for VR and AR.

How Great Depression-Era Carmex Lip Balm Took on a 21st Century Sheen

Brand Marketing

After sales took a nosedive in 2011, the company needed to pivot.

Adweek Announces the Winners of Our First Annual Experiential Awards

Brand Marketing

Presenting the brands, agencies and creatives taking activations to a whole new level.

We’re Giving Comedy Central a Big Award Thanks to Trump

Brand Marketing

The network is Adweek's Experiential Brand of the Year.

Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind

TV / Video

Adapting to OTT's evolution was also a focus of Adweek's annual video roundtable.