How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog’s Heart
No category, including pet care, is safe from DTC's disruption.
The Third Way: The Growing Appeal of Alternative Agency Networks
They combine the scale of a large collective with the specialization of independents
Why Gorton’s Fish Sticks Make America So Nostalgic
The postwar convenience food and school-lunch staple still has millions hooked.
Carrie Brownstein on How Portlandia Launched Her Branded Content Career
The star recently signed with Prettybird as a director.
Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies
Moves to protect privacy have industry-changing ripple effects.
Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands
58.7% visuals are the most impactful kind of brand engagement, compared with just 16.7% for VR and AR.
How Great Depression-Era Carmex Lip Balm Took on a 21st Century Sheen
After sales took a nosedive in 2011, the company needed to pivot.
Adweek Announces the Winners of Our First Annual Experiential Awards
Presenting the brands, agencies and creatives taking activations to a whole new level.
We’re Giving Comedy Central a Big Award Thanks to Trump
The network is Adweek's Experiential Brand of the Year.
Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind
TV / Video
Adapting to OTT's evolution was also a focus of Adweek's annual video roundtable.