a black and white photo of a woman with crossed arms

This Creative Brought a Magical World to Life Using Virtual Reality

Leadership & Talent

Barbarian’s executive creative director leans into her love of emerging tech.

pink, green and white storefronts with amazon a

Amazon Could End Up as an Unlikely Winner of the Retail Apocalypse


The retail giant could open physical storefronts now, taking over spaces while others shutter due to the pandemic

a lysol spray bottom, donald trump, virus particles, wifi bars in circles

5G’s Rapid Growth Sparked a Conspiracy Theory That Spiraled Amid the Pandemic


The cellular tech requires many towers built quickly. Some saw dark intent, and now America could lose the race to adoption.

closeup of a scrabble game board

Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades


The crossword board game has sold over 150 million copies in 29 languages, including English.

two people looking at each other over a cube square

Clients Need Grounding Agency Creativity Now More Than Ever


This pandemic has reinforced that words only move so much; actions go the distance.

beauty products on a background of water droplets and leaves

Why the Definition of Clean Beauty Isn’t as Crystal Clear as You Might Think

Brand Marketing

The confusion about the definition of clean beauty has created an opening for brands in what's become a growing category.

Seth Meyers looking up

Seth Meyers on Filming Late Night at Home and Expanding Beyond Linear TV

Streaming & OTT

Broadcasting from his attic during the pandemic, the NBC host is busier than ever.

a cartoon latino family sitting on a blue couch in a living room

TV Series Test New Formats During Covid-19 Production Shutdowns

Streaming & OTT

TV producers are experimenting with everything from animation to remotely filmed shows to keep production going during Covid-19.

says brand in the middle and has a bunch of small icons floating around with stats

Infographic: What Gen Z Wants to See From Brands During a Pandemic

Data Points

Almost 90% of younger consumers want companies to acknowledge Covid-19.