Alt Image Text

How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple

The Big Game

Velveeta is a 'pasteurized recipe cheese product,' there are actual historical reasons why such a product exists—and makes a such good dip.

Alt Image Text

Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings

The Big Game

While machine learning isn't at a place where it can run a campaign, it could potentially assist creatives.

Alt Image Text

How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad

Magazine

How New York City defense attorney Will Binder became a copy writer for Wieden + Kennedy.

Alt Image Text

How Do Celebrities End Up in Super Bowl Ads?

The Big Game

Nabbing celebrities for Super Bowl ads involves analytics, negotiations and a strong backup plan or two.

Alt Image Text

Behind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Message

The Big Game

Taraji P. Henson, Lilly Singh and other stars help skin-care brand make a giant leap for women and tech.

Alt Image Text

Editor’s Letter: Adweek Suits Up for the Super Bowl

The Big Game

With 30-second Super Bowl spots hitting $5.6 million this year, ads better be memorable. Adweek is ready for the annual brand bacchanal.

Alt Image Text

3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Round

The Big Game

DTC brands with less resources are creating their own viral moments—with similar success.

Alt Image Text

Infographic: The Biggest Buzzwords Leading Up to the Super Bowl

The Big Game

Football fans express themselves online, according to Talkwalker.

Alt Image Text

Scoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Game

The Big Game

With a $5 million-plus investment at stake, brands and media buyers don't want to fumble.

Alt Image Text

A Politicized Super Bowl Means Opportunities for Brands

The Big Game

Imagine if brands embraced monthslong election anxiety as a customer relationship management problem, complete with playful pick-me-ups and community building.