TV Newsers

Brand Safety Is More Than Just a Programmatic Problem. It Plagues Paid Search, Too

Keyword hijacking leads to brand safety problems and billions of wastage in search budgets.

Why Privacy Standards Need to Catch Up With the Rapidly Advancing Internet of Things

With the Internet of Things economy still in its infancy, many see it as the ideal time to set standards and practices in an attempt to avoid the same consumer trust issues that currently plague the rest of the digital marketing world.