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More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers

Ad Tech

Television consumption habits are changing, and advertisers need to adapt.

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How Will Advertising’s New Equality Advocacy Groups Grow While Staying Grassroots?

Diversity, Equity and Inclusion

Organizations like Allyship & Action, Where Are the Black Designers? and 600 & Rising want to make long-term impacts on the industry.

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As More People Shop Online, Bubble Wrap Is Surging in Popularity Again

Perspective

It can be found in millions of packages as well as the Guinness World Records book.

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This Professor Uses Her Educational Expertise to Provide Clarity for Businesses

Leadership & Talent

Denise Roberson is making TBWA\Chiat\Day history as its first chief purpose officer.

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Agencies Pledge Financial Support for Black Lives Matter

Diversity, Equity and Inclusion

Major holding companies make financial contributions to affiliated organizations.

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How Bike Brands Are Navigating a Boom Fueled by Covid-19

Adapting to Crisis

More consumers are cycling for exercise and as a transportation alternative, and manufacturers need to figure out how to retain new riders.

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Adweek’s Women Trailblazers Talk Inspiration, Career Milestones and Future Victories

Trailblazers

This year's honorees include execs from CBS News, Land O'Lakes, Carbon, Universal Standard, Starz, MAC, Goodby and Twitter.

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Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content

Data Points

Brands that had partnerships with stars saw spikes in engagement during quarantine and lockdowns.

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What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order

Voice

If Trump’s new executive order isn’t disregarded by the FCC or defeated in court, online spaces like Twitter may become legally akin to publishers.

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Gabrielle Union on Speaking Out, How Companies Can Step Up and Who Inspires Her to ‘Bust Ass’

Trailblazers

The actress, producer and advocate is one of Adweek's 2020 Women Trailblazers.