Yes, we said controversial. The pageant awards women based on their looks, clothes, and whether they can form complete sentences. Let’s be real. Though that doesn’t make it much different from red carpet events — the SAG Awards came in second place last night with 5,179,000 unique authors and 252,000 tweets. Awards and pageant season make for good social television.
No one was thoroughly impressed with the show, except fashion verticals.
— ELLE Magazine (US) (@ELLEmagazine) January 26, 2015
— Mashable (@mashable) January 26, 2015
There was just general misgivings about the entire affair:
And then the fan favorite, Miss Jamaica, lost the whole thing to Colombia:
Breaking: Jamaica declares war on Colombia. #MissUniverse
— Mo Rocca (@MoRocca) January 26, 2015
— Samy Nemir Olivares (@Samynemir) January 26, 2015
Either way, ‘Miss Universe’ as long as it exists, is made for social. Live, global, controversial, and full of chances to get snarky. What else would you tweet about?