— NFL (@NFLCanada) April 5, 2016
Twitter’s COO Adam Bain announced Tuesday morning that the social network will be using Periscope to livestream ten Thursday Night Football games next season. Bain added that they will also control “some” of the ad inventory, according to Variety. They’ve also secured rights for the pregame and postgame content.
Industry insiders and fans are reacting to the deal on, of course, Twitter.
Key element of NFL/twitter deal – TNF games will be available to the world (not just US market) in a place where sports fans gather.
— Simon Evans (@sgevans) April 5, 2016
— Rich Greenfield (@RichBTIG) April 5, 2016
I like the brand synergy between Twitter and TNF, considering both are trainwrecks at all times.
— The Falcoholic (@TheFalcoholic) April 5, 2016
Lotta people very excited about TNF streaming on Twitter. Have they seen TNF before?
— Tim Weaver (@TimWeaver84) April 5, 2016
I dont like Goodell but I gotta say the TNF live twitter stream is a good move.
— ₴.ℬrooks (@Brooks_Era) April 5, 2016
— BigDave (@StupidHippie56) April 5, 2016
Good or bad, it will definitely be a partnership to watch.