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Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace

Publishing

Female-focused Stylist is the latest publisher retreating from the open marketplace, which accounted for 5% of its revenues when it ceased trading there last month.

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Why Hotel Brands Are Joining the In-Housing Trend in 2021

Media

Marriott and Hilton are building internal creative teams.

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Adweek’s Most Popular Online Stories of 2020

Year in Review

From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.

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Facebook IQ Sees Potential Staying Power for Pandemic-Induced Behavior Shifts

Media

The social network’s marketing research team recently released its 2021 Topics and Trends Report.

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Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise

Media

Bookings are up for 2021, and marketers are finding new ways to talk to travelers.

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Why Vice Is Trying to Build a Community—on OnlyFans

Media

For food vertical Munchies, the media company tries out a platform best known for porn.

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Pinterest Predicts 150 Trends for 2021 in ‘Not-Yet-Trending Report’

Media

Next year's big theme will be reinventing norms.

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‘To Inform and Not Troll’: The Information’s Kevin Delaney on Its New Opinion Page

Publishing

Starting an opinion section is about building community.

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2020’s Top Ads in 3 Minutes; 3 Tech Developments That Will Change 2021: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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‘Generation Alpha’: Publishers Leaned Into Youth-Focused Media in 2020

Media

Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The [...]

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Twitter Prepares for Presidential Transition of Power

Media

Twitter confirmed that Obama’s followers were automatically transferred to Trump, though that won’t happen when the account Trump has been using goes to Biden.

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Nickelback Just Remade the Video for ‘Photograph’ as a Hilarious Ad for Google Photos

Platforms

Singer Chad Kroeger pokes plenty of fun at his own hair with the branded "lyrical refresh."

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Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times

Media

Investment in podcasting and talent attracts brands like Chanel.

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The New York Times Launches a Crossword Puzzle AR Effect on Instagram

Media

The game allows users to solve puzzles using an augmented reality effect.

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Positivity Will Be the Buzzword on Social Platforms

Media

Optimism will win the day on platforms—with brands and audiences.