20 Cinematic Holiday Ads Sparking Joy This Season

Christmas in a pandemic has driven top-notch creativity

Brands are releasing big-budget ads for the holiday season. Apple, HP, Gucci

This year, the holiday season carries some added sentiment, as December traditions evoke a sense of normalcy and mark the highly anticipated home stretch of 2020. Brands have been candid about the reality of the pandemic in their campaigns, while also embracing the unwavering beauty of the holidays. These are our picks for the best holiday ads so far.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.