As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

DC, Netflix, Marvel, Nike and Gucci are all building these digital experiences

headshot of a blonde woman smiling
Messing explains why new brands should embrace the long view. Roblox

Roblox, the online platform founded in 2004, is one of the digital services that benefited from the pandemic, as reams of people, limited from gathering in person, replicated those experiences online. 

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@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.