‘Be Human and Be Fallible’: Brands Test the Waters on Clubhouse

Kool-Aid, Square and Slice have made their debut, but there's no real playbook

Is Clubhouse ready for brands? Getty Images, Slice, Kool - Aid

A pandemic Valentine’s Day is depressing enough without being rejected by strangers late at night on Clubhouse. Yet, in one “shoot your shot” room, in which users try to win a date on the audio platform, that’s exactly what happened. 

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@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.