Facebook IQ Sees Potential Staying Power for Pandemic-Induced Behavior Shifts

The social network’s marketing research team recently released its 2021 Topics and Trends Report

Cover of Facebook IQ's Topics and Trends Report
Facebook IQ examined thousands of topics that saw growth on Facebook and Instagram from April 2019 through September 2020. Facebook IQ

Facebook IQ released The 2021 Topics and Trends Report earlier this month, its fourth annual look at the types of conversations that gained momentum on the social network and how marketers can use that information to prepare for the coming year.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.