Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery

If you have an audience of 143 million members, why not push a few candles?

Robes and pillows have been big sellers for several premium hotel brands. Marriott

In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as a plush Ritz-Carlton robe, pillows from the St. Regis, and a Westin white tea diffuser.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.