Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit

All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments

Fat-bulbed light sets were the standard until the mid-1960s. Tru-Tone is determined to bring them back. Tru-Tone

Most everyone who celebrates Christmas has fond memories of holiday time. Maybe it’s baking Christmas cookies or watching It’s a Wonderful Life on TV. Maybe it’s creating greeting cards or sipping eggnog by the fireplace.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.