Scripps Sells Triton Digital to iHeartMedia for $230 Million

Deal will expand iHeartMedia’s podcast business and programmatic offerings

iheartmedia logo on left and triton logo on right
Scripps is looking to capitalize further on its already soaring national TV business. iHeartMedia, Triton Digital

The E.W. Scripps Company is selling Triton Digital to iHeartRadio for $230 million, the companies announced today. The deal is expected to close in the first quarter.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.