CES Taco Bell Learns: Captions Matter; A Cheesy Crime: Friday’s First Things First Plus, Batwoman comes to the rescue Taco Bell's video with its CEO as a potato missed the mark in one significant way. By Jess Zafarris January 15, 2021 As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works Jess Zafarris @JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek. Recommended articles