How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy

The publisher aims to create virtual events that are 'unique and meaningful'

the atlantic logo on a laptop
The Atlantic's virtual events, based on its coverage of our changing world, are seeing brand interest. The Atlantic

Starting a regular column at the beginning of a pandemic about how to find happiness is a pretty sure bet. What The Atlantic didn’t expect was how it would pave the way for its approach to virtual events in 2021. 

@Lucy28Southern Lucinda Southern is Adweek's media editor.