Publishers looking to capitalize on the election released new products.
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Axios, Politico and Guardian US are among the major publishers capitalizing on growing reader demands for deeper political coverage with a slew of products from podcasts to newsletters aimed at driving and maintaining audience visits ahead of and beyond Election Day 2020.
Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.