Will Snapchat Spotlight Last Beyond Million-Dollar Payouts?

"TikTok said, 'We can make you famous overnight.' Snapchat is going to make you rich overnight."

CJ OperAmericano and Dominic Andre
CJ OperAmericano and Dominic Andre, two of Spotlight's big winners. CJ OperAmericano/Dominic Andre

CJ OperAmericano became famous on Snapchat before that was really possible. 

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.