The Secret to CMO Success Is C-Suite Collaboration

The most successful CMOs all have one thing in common: They look beyond their core competencies and intentionally build relationships with others in the C-suite to solve problems.

For example, a CMO might not know about coding or other areas of IT development but does know enough to reach out to the CIO and ask for help and insight. The goal is to make marketing part of cross-departmental collaboration, whether it falls into the CMO’s areas of expertise or not. “I am impressed with the CMOs that are willing to be uncomfortable in the pursuit of better results for the organization,” says Deloitte’s Torsten Gross in the above video.