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Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

Performance Marketing

B2B salespeople sending messages to decision-makers seem to be playing a numbers game.

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How The Turbulence of 2020 Affected Facebook Ad Prices

Performance Marketing

A new report analyzes the effects of the advertiser boycott and social justice protests on Facebook.

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Cheerios’ Beloved Ad Gets a Sequel; Never Gonna Give Ads Up: Friday’s First Things First

Performance Marketing

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok

Food & Beverage

Music star Becky G leads the campaign for the fast-food brand.

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No Dicks Allowed; Inside Google’s Privacy Sandbox: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Airbnb’s Mariah Carey Experience Is the Safe Way to Spend New Year’s Eve in Times Square

Travel

The travel company's private dome comes with a personal greeting from the music star.

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How Nascar Got Quarantined Fans to Tune Into Virtual Races

Adapting to Crisis

The persistent marketing move that produced a 40% conversion rate.

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Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition

Year in Review

Many are looking for an escape from this difficult year.

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What Joe Biden’s Changes to USPS Leadership May Mean for Marketers

Performance Marketing

President-elect's postal service board appointments could change a lot, but not the Jan. 24 rate hike.

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3 Digital Marketing Trends to Come in 2021

Performance Marketing

Creators, brands and marketers were all forced to navigate a new normal in 2021.

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Fan Controlled Football Signs Progressive as a Partner Ahead of First Season

Sports Marketing

The new sports concept has attracted big-name celebrities and brands.

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How After 25 Years, MLS Transformed Into a Sports Powerhouse

Sports Marketing

From its original business plan to becoming the third best-attended sport in the U.S.

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How Domino’s Plans to Beat the Food Delivery Boom

Food & Beverage

With a new ad agency and growing budget, the pizza chain is committed to taking a different approach than the competition.

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Disney+ Aims for 100 New Titles a Year: Friday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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What’s Next for Shopify, the Other Giant of US Ecommerce

Performance Marketing

It has built a reputation as something of the anti-Amazon.

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Users Can Now Block Alcohol and Gambling Ads From Google

Marketing Innovation

This new control will first appear on YouTube.