Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads More so than other channels, posts have to feel native to the platform.
Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads
More so than other channels, posts have to feel native to the platform.
No Coding Experience Necessary: Microsoft Offers DIY Tool To Build AI Models
The tool allows anyone to easily build an image recognition system.
How Predictive Analytics Takes the Guesswork Out of Ad Performance
Performance marketers should first determine why they're optimizing ads at all.
Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac
Neiv Toledano talks about championing online conversations with social authenticity
How Marketers Are Investing in Digital Transformation Amid the Pandemic
A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.
How to Do Performance Marketing Without Wrecking Your Brand
Creativity and technology don't have to be at odds with one another.
4 Marketing Campaign Metrics Your Company Can’t Ignore
Being a successful marketer is more than bringing a creative mind to the table. The best in their class, from marketing assistant to CMO, have a solid understanding of basic [...]
And the Snow, ‘Bomb Cyclone’ Content Marketing Winners Are …
Healthcare marketers got prominent brand placement during yesterday’s snowstorm, educating consumers about staying safe in the cold. Other winners included a nonprofit and government organizations. Here’s how they did it.
Stranger Danger: How Well Do You Know Your Website?
Most marketers only review their websites when they make an update or there is a problem, but that is a surefire way to overlook critical issues that affect the well-being [...]
Influencers’ Hidden Role in Digital Marketing Success
This is a question many marketers have been asking themselves, especially in the wake of many celebrity influencers making missteps or appearing in unpopular campaigns. However, the intelligent use of [...]