What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships Brands must focus more on the ‘why’ than the ‘what’ in terms of consumer behavior.
What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships
Brands must focus more on the ‘why’ than the ‘what’ in terms of consumer behavior.
For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name
How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.
How Prima Is Leading the Wellness Space With Transparency and Education
Consumers' expectations are shifting beyond "clean" products.
Beyond Influencers: How to Maximize Your Reach and Brand Loyalty
Tapping into user-generated content on social media can help a brand connect with its customers and build a community.
4 Ways to Leverage the Intersection of Brand and Response Advertising
The lines have blurred and there are no longer separate channels designated for awareness and conversions.
DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads
“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]
Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out
Consumers see distrust and intrusion, brands see improved consumer experiences.
Bentley Motors and The Macallan Whisky in Sustainable Partnership
The initial focus for the partnership will include research into sustainable material sourcing through local suppliers and the aim to deliver jointly-developed projects with curated customer experiences and events.
The Old Are Young Again: Heineken Shows What Vaccinated People Get up to at Night
Sharon Walsh, commercial director of Heineken Ireland, said in a statement that 'Fresh Beginnings' was designed to help an industrywide recovery to generate footfall and inject cash into pubs.
Amid Rough Waters, an Ecommerce Company Hooked Aspiring Anglers With Community and Content
Catch Co. widened its net during the pandemic to reel in fishing enthusiasts.
Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More
To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.
DTC Fashion Brand Balances Demand From Stilettos and Pumps, to Slippers and Sweatshirts
JustFab talked to customers to see what they wanted during the pandemic to pivot accordingly to deliver it.
Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes
The challenge: can the cable operator connect ‘great entertainment’ to the in-store experience?
Businesses Are Facing an LGBTQ+ Leadership Crisis and Lack of Role Models for Younger Talent
Past legislation and lack of workplace inclusion are significant factors in today's low number of LGBTQ+ C-suite executives.
It’s Time to Start Measuring ‘Return on Creativity’
This approach to innovation has driven investment on the media side—but almost none on the creative side.