Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

Sports Marketing

Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.


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Seeing Is Believing: Why Visual Search Works

Performance Marketing

Gen Z and millennials have embraced this way of shopping, and it's time brands did too.

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QR Codes Are Key to Connecting With Customers in a Pandemic

Marketing Innovation

The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.

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Why—and How—You Should Optimize Your Website for Bing

Search Engine Optimization

SEO best practices for Bing and Google overlap.

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Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement

Out of Home

AdQuick is taking the social conversation focused on pop star’s conservatorship offline.

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Marketers Should Use Modeling to Compress Large Data into Small Answers

Data

Analysts need to provide answers to questions, not mounds of data.

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Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

Out of Home

Out of Home Advertising Association of America and Harris Poll data shows increased response to outdoor messaging.

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How Pain Reliever Biofreeze Is Reaching Customers at Key Workout Moments

Ecommerce

Biofreeze’s ‘right place, right time’ marketing strategy helps drive awareness and sales.

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Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings

Experiential

Audio-guided tasting includes a cameo by Matthew McConaughey.

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3 Keys to Producing Standout Virtual Events in 2021

Experiential

Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.

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This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

The Big Game

GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.

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It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up?

Performance Marketing

Former Publicis executive Rishad Tobaccowala on staying ahead in an ever-changing world at Outlook 2021.

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4 Ways AI Will Make You a Better Marketer in 2021

Performance Marketing

Getting to your customer in the right moment is essential. Brands fight for a customer’s attention. AI helps deliver a message to the subscriber on the right channel, at the [...]

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You Need a Rapid-Response Team for the New Era of Fast Advertising

Performance Marketing

Fast advertising is here to stay.

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Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

Performance Marketing

Bizzabo’s new study also finds 50% of registrants convert to attendees.

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Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

Performance Marketing

A pandemic-fueled ecommerce spike is accelerating the trend.