3 Surefire Ways of Leveraging the Customer Experience

Communicate your research effectively

By personalizing the user experience, you can give consumers something that's lacking in the C-to-C space. Getty Images

The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in to commodify and brand these new trends, reaching a wider swathe of the consumer public.

@thatcurtis Curtis Sparrer is a principal at Bospar.