4 Ways to Keep Your Content Relevant and Real

Going further than just SEO and blogging

People standing around or sitting on a smartphone.
In order to find what’s relevant, bloggers need to start thinking digitally just like publicists do. Getty Images

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, well, fingers to keyboard.

@MollStLouis Molly St. Louis is a freelance writer for Adweek.