ABC Backs Return of Supermarket Sweep With Twitter Game Supermoji Sweep

The social network built a custom reply engine to power the game

Winners will see a celebratory video message from Supermarket Sweep host Leslie Jones ABC/Twitter

Classic TV game show Supermarket Sweep returns to the airwaves Oct. 18 at 8 p.m. ET on ABC, and the network teamed up with Twitter to give fans a chance to browse the aisles virtually.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","widget_id":"600eea34f1868","num_posts":0,"vertical":"performance-marketing"}