Adobe Adds a Photoshop-Like Tool for Data

Software company says brands can layer consumer data for better intel

Adobe logo, computer screens, line graphs
Adobe says its new tool reveals more about the customer journey. Adobe
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Software company Adobe announced new functionality for Adobe Analytics that allows users to layer and curate omnichannel data to generate better customer insights.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.