Adweek Together: The Future of Custom Content Studios

Publishers look beyond the news of the day for future growth

two headshots of women side by side with adweek together above it
Adweek senior editor Nicole Ortiz chats with T Brand's Jane Kendall about the future of content studios.

Over the last decade or so, publishers have embraced custom content as a way to both allow advertisers a new way to reach customers and bring in new revenue. T Brand Studio is the New York Times’ custom content studio. The studio has worked with clients ranging from Dove and Burberry to Netflix and Cole Haan.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.