Airbnb’s IPO Filing Proves How Little It Needs to Advertise

Performance marketing is less of a priority after a brand becomes a verb

Airbnb has room to grow, estimating a market worth $1.5 trillion. Kacy Burdette

Confirmed by its IPO filing for prospective investors, Airbnb is more than a brand—it’s a verb.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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