Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Beta program comes as more people stream content at home amid shutdowns

Amazon Fire TV says it has over 40 million monthly users in the U.S. Amazon

Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad campaigns on Amazon, with the latest U.S. beta program available on its fast-emerging ad stack.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.