Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search

Brings together branding and performance marketing

Amazon is making a big impression at Dmexco. Getty Images

COLOGNE, GERMANY—Execs from Facebook, Google, Pinterest, Snapchat and more are crowding the halls of Dmexco, but perhaps the most interesting company here is Amazon.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.