As the NHL Restarts, It Also Starts Up Its #WeSkateFor Initiative

30 teams of content creators will create video for social and digital channels

Players will wear #WeSkateFor Equality helmet decals in support of Black Lives Matter and other social justice movements National Hockey League

The National Hockey League returns to the ice Saturday (Aug. 1) with a five-game slate in its 2020 Stanley Cup Qualifiers, being played in Edmonton, Alberta, and in Toronto.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.