Atlantic Media’s Consultancy Aims to Help Brands Navigate COVID-19

Atlantic 57 is releasing a new platform, called Altered

altered media homepage
Atlantic 57 is releasing a new platform to help brands navigate COVID-19. Atlantic57

Key insights:

The Atlantic’s in-house agency, Atlantic 57, is creating a new platform specifically for brands and marketers navigating COVID-19 as it moves to position itself as a “brand evolution firm.”

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.