Augmented Reality Is Having a Moment. Don’t Miss Out

How to get involved in this exciting technology

a phone screen showing an ocean with animals swimming on the left and a screen on the right of someone with an uncle sam filter on their face
Brands can use AR as an extension for emotional impact and engagement. Adidas, Budweiser

Augmented reality has received much attention over the last few months as stores closed their doors and consumers sheltered in place.

@joscholz Joachim Scholz is a marketing professor at Brock University and a member of our Adweek Academic Council.