During the Pandemic, Auto Brands Embrace Digital Platforms and Ecommerce

Cadillac's digital showroom and ecommerce site have tripled new leads

a computer with a car for a mouse
Getty Images

Key insights:

Carmakers are incorporating at-home delivery into their sales pitches in an effort to keep car buyers interested, a shift expedited by the Covid-19 pandemic and resulting restrictions keeping customers away from dealerships.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.