Baby Boomers Became YouTube Creators in a Big Way in 2020

The Google-owned video site released its first-ever Culture & Trends Report

One trend that emerged in Japan was VTubers, virtual YouTubers that came alive through motion-capture technology YouTube

Creators on YouTube began to get older and more global, largely as a result of the pandemic, according to the Google-owned video site’s first-ever Culture & Trends Report, released Monday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.