Beats by Dr. Dre Sets Its First-Ever Campaign on TikTok

The #BeatsDaisyChallenge will let the community contribute to Ashnikko’s new video

Spring Yellow is four new colors for Beats by Dr. Dre’s PowerbeatsPro headphones Beats by Dr. Dre/AnalogFolk/TikTok

Beats by Dr. Dre jumped into the TikTok campaign fray for the first time, teaming up with global creative digital agency AnalogFolk on the creation of a new music video for singer and songwriter Ashnikko.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.