Bose Is Bringing Augmented Reality Audio to Coachella With Its New Frames

The sunglasses let users interact with surroundings while also hearing music

Bose is sponsoring Coachella this month to promote its new AR audio sunglasses. Getty Images

Bose is hoping to turn music fans into fans of its new sunglasses by bringing spatial audio to Coachella.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.