Both Influencers and Brands Embraced Instagram Stories in 2018

Klear found that they represented one-third of sponsored feed posts

Women were behind 84.6 percent of sponsored feed posts on Instagram last year Getty Images

Influencers on Instagram embraced Stories in 2018 as a way to let their creativity shine through, and brands soon followed suit, executives in the sector said in response to a new study by Klear. In an analysis of the more than 2.1 million sponsored posts on Instagram last year that contained the #paid hashtag, the influencer-marketing platform found that Stories represented one-third of them.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.