Which Brands Will Have an Impact on the Issue of Race in America?
A recent Adweek survey sheds light on brand sentiment
A still from Nike's "Don't Do It" ad about racism in America.
Nike
Key insights:
- Brands play an important role in society because of their resources and influence.
- Consumers are getting savvy to empty statements and expect follow-through.
In this heated moment in America, with a pandemic (Covid-19) and an epidemic (systemic racism) running parallel, brands appear to be evolving into the new institutions.
