Brands Should Think Long and Hard Before Using Drones in Marketing, Says DRL CEO

Nick Horbaczewski shares a few tips on using the technology

Drone Racing League founder and CEO Nick Horbaczewski shares some drone tips for brands.

Brands have a tendency to jump on the latest technology trends, just for the sake of saying they did, but not truly understanding the ins and outs of the technology.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.