By Humanizing Brands With AI, Common Marketing Issues Will Cease

Artificial intelligence is already a part of many strategies

AI can bridge the gap between consumers and brands. Getty Images

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial intelligence is here to help consumers, the future winners and losers of marketing will be determined by their AI skills.

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@JuliaStead Julia Stead is vp of marketing at Invoca.