Car Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman

Twitter teamed up with the automaker and experiential technology platform Fooji

"Tweet to Test Drive" is available exclusively in San Francisco and Los Angeles through Nov. 30 Twitter

Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. David Cohen is editor of Adweek's Social Pro Daily.